Sultan bin Abdulaziz Humanitarian City providing world-class healthcare services and rehabilitation for individuals with disabilities, fostering research and innovation in healthcare, and promoting humanitarian efforts locally and internationally.
The Role of Sultan bin Abdulaziz Humanitarian City in Healthcare and Humanitarian Efforts
1. Introduction
The term Corporate Social Responsibility Habilitation is generally characterised by the decision-making processes and a commitment to actions roles that impact the external stakeholders of a center and involves a range of stakeholders including directors, employees, patients, suppliers, government, local & environmental bodies, and local community members. The principle motivation for companies and organizations to be involved in Social Responsibility and humanitarian activities is to participate in making responsible decisions that regard both economic interests and compliance with community expectations. In many cases, businesses have been involved in CSR activities for centuries, but their approach was, however, simple, primarily associated with financial contributions to local charitable causes or sponsorships to popular sporting team events. Some would argue that it was not until recent years that more systematic and multifunction operational CSR approaches have been used and implemented to maximize their impact and resource output from the organization and its stakeholders. These strategies have been encouraged to be incorporated into the business planning process and then into the organization's business model and value chain into creating short-term and long-term value easing their social and Malay responsibilities of the company. It has become a shared business model that is encompassed in the business strategy of the organization. It can also improve the competitive advantage of the organization as consumers have shown interest in purchasing CSR products.
As medical science continues its ceaseless quest for research and development within the field of rehabilitation medicine to increase the life expectancy of humans, equally so must care and compassion for those less fortunate and suffering in great need. Corporate Social Responsibility (CSR) is the ethical framework by which a company accepts responsibility for its actions and aims to positively affect the environment socially through having an organisation caring, advocating, acting for the benefits of the environment and human society. It is a fundamental template underlying the work of SWF in healthcare and for specifically the planning, development and operations of Sultan Bin Abdulaziz Humanitarian City (SBAHC). In the quest for greater knowledge and understanding of the corporate role in social responsibility, this current paper will describe some of our thinking, to our experience in both healthcare and humanitarian efforts in rehabilitation medicine and geriatric care in the operations of Sultan Bin Abdulaziz Humanitarian City.
2. Background and Overview of Sultan bin Abdulaziz Humanitarian City
The Sultan bin Abdulaziz Humanitarian City has been behind many leading non-profit causes for over a decade. The wisdom in establishing an all-inclusive service charity for all-level medical needs derives from the directive of the late Crown Prince and Deputy Prime Minister Sultan bin Abdulaziz Al Saud, who believed that such an organization will continue to serve Saudi Arabia and the rest of the world. Based on the vision that healthcare is a right rather than a privilege and inspired by this remarkable humanitarian vision, today the City continues to provide quality healthcare services to tens of thousands of people in Saudi Arabia and the rest of the world. The City, as a government-appointed charity, is a non-profit, full-service prosthetics and orthotics facility and provides the latest specialized programs in sports medicine and catastrophic case management, as well as extensive rehabilitation programs for patients from all over the world. In addition, the City's direct care programs provide assistance for both the medical professional and underprivileged members of the community who may not have any medical care elsewhere, at absolutely no cost for services. All persons served within these programs receive the highest quality of care and individual attention that they might not otherwise receive at any other medical care facility anywhere.